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General Operating Support or General Project Support
Affirmation: Funds with the least restrictions are the most valuable
Nonprofits maintain and strengthen their organizations when their funds are unrestricted. Data shows flexible and reliable funding increases impact when nonprofit leaders have control over how funds flow to meet the needs of their constituents and internal operations, as demonstrated during the pandemic when funders released previously restricted funding. General operating support (GOS) funding signals trust in our partners and can open more honest dialogue about meeting the mutual goals of the funder and nonprofit. Funders who make project or program grants should trust the organization and provide flexible funding within a specific program.
Activities
• Over the short term, funders aim to shift their GOS activity by 30%. (30% more grants shift from program to GOS, or from fully restricted to negotiated GOS.)
• Provide grants as unrestricted organizational general operating support. The long-term ideal is for most, if not all, grants to be 100% GOS, unless a funder is legally precluded from doing otherwise.
• For project/program grants, 100% of the grant awarded is unrestricted (negotiated GOS), applying mission-based and mutually negotiated outcomes.
• Nonprofits articulate their organizational vision, strategies and intended outcomes to funders; funders understand the models of their grantee partners and learn from them how the grantee partner's work will lead to change.
• Trust nonprofit partners to know how to best apply their funding.
• Create a shared understanding of the meaning and importance of full-cost budgeting and real-cost funding.
Short-term Outcomes
• 70% of funders are shifting some of their distribution to making general operating support grants.
• 100% of program/project grants are designated unrestricted.
Long-term Outcomes
• 100% of all grants are made without restrictions, unless limited by covenant or donor wishes in the case of community foundations.
• All nonprofits can clearly articulate their vision, strategies, outcomes, and business models to funders; and funders understand them and trust them to know how best to use their funds.
How to Begin Doing Good Better on Flexibility Learning Opportunities
• Why aren’t some funders planning to award GOS or negotiate GOS?
• Ask funders: If you participated in CNJG’s 2022 funder survey and indicated that you planned to initiate GOS, have you done so? • Why are some grants restricted?
• What would it take for funders to change?
Pre-Work
• Seek and share learning opportunities for funders, prioritizing education of foundation boards, to address the barriers to awarding GOS and understand how restricted funding undermines financial sustainability.
• For funders who already regularly provide GOS funding, educate/advocate for others to do the same.
• Learn how GOS/negotiated GOS strengthens grantee partners and the multiple ways they can use and evaluate GOS. Actively seek insights from nonprofits to reinforce the message about GOS in their funding partnerships.
• As an incremental step for funders that are not receptive to GOS, provide education about negotiated general programming support (flexible funding within a mutually agreed-upon program area, as opposed to organization-wide GOS).
• Share promising practices on evaluation of GOS and negotiated GO
Launching New Jersey’s Philanthropy Hub
NJ’s one-stop, most comprehensive source for grantmaking data and nonprofit insights.
Philanthropy is most effective when it is transparent, informed, and collaborative. The New Jersey Philanthropy Hub brings the state’s giving landscape into clear view—empowering funders, nonprofits, and policymakers to strengthen communities, drive innovation, and build a more equitable future for all New Jerseyans.
Developed by Impala and launched by the Council of New Jersey Grantmakers in partnership with the New Jersey Center for Nonprofits, this free, open-access platform provides an unprecedented view of New Jersey’s nonprofit and philanthropic sector.
Jersey-wide Access
All New Jersey-based nonprofits, including all members of CNJG and the New Jersey Center for Nonprofits, receive complimentary access to the NJ Philanthropy Hub and Impala Core through October 2028.
Funders and their nonprofit partners (even grantees in different states) also receive complimentary access to the NJ Philanthropy Hub and Impala Core through October 2028.
What You’ll Find Inside
Comprehensive Landscape View
Profiles of all thousands of New Jersey nonprofits and philanthropic foundations, with financials, staffing, and giving history.
Smart Classification
Explore organizations organized into curated ecosystems, such as environment, health, and education, so you can quickly find peers, partners, or grantees.
Deep Grant Transparency
See every grant awarded to a New Jersey nonprofit, from every foundation across the country, revealing who is funding what and where new opportunities lie.
Clear and Actionable Insights
Track giving flows, spot gaps and overlaps, and benchmark your organization against peers across size, mission, and geography.
Who It’s For
Funders: Discover new grantees, identify funding gaps, and coordinate with peers to maximize impact.
Nonprofits: Showcase your work, connect with funders, and access every grant given to New Jersey nonprofits.
Researchers, Policymakers & Media: Gain clear, comprehensive insights into New Jersey’s philanthropic sector.
Join Us for the Launch
Celebrate the launch of the New Jersey Philanthropy Hub at our two special Zoom events:
For Nonprofits – October 23 at 12:00 PM
Learn how your organization can use the Hub to showcase your work, explore funding opportunities, and connect with new partners.
Register for the Nonprofit Launch Event
For Grantmakers & Foundations – October 24 at 12:00 PM
Discover how the Hub can help you identify funding gaps, collaborate with peers, and maximize your impact across the state.
Register for the Grantmaker Launch Event
Sponsor Acknowledgement
CNJG and the New Jersey Center for Nonprofits sincerely thank the following organizations for their crucial support of the NJ Philanthropy Hub that enables us to offer this for free for all nonprofits and funders in New Jersey through October 2028: The Campbell's Company, Community Foundation of New Jersey, F.M. Kirby Foundation, Grunin Foundation, Princeton Area Community Foundation, PSEG Foundation, and Robert Wood Johnson Foundation.
Join the Council of New Jersey Grantmakers -- your New Jersey-based community of practice for funders!
CNJG supports the philanthropic sector through shared learning, collaborative and trusting relationships, thought leadership, and advocacy efforts. By joining CNJG as a member, your grantmaking organization is connected to dozens of other organizations across the state that give out grants, and you support the work that, in turn, benefits you and New Jersey’s philanthropic sector.
Nonprofits: We recommend you joining the New Jersey Center for Nonprofits, as nonprofit organizations who do not have a grantmaking program are ineligible to join CNJG.
Grantmaking at the Crossroads is a workbook designed to provide foundations with a new grantmaking methodology that works at the intersection of place, population, and issue. It offers a pathway to greater inclusion of communities that are often excluded or marginalized by foundation funding and enables foundations to maintain their focus and priorities while expanding their reach and effectiveness.
The Grand Rapids Community Foundation and the Kalamazoo Community Foundation volunteered to be laboratories for Grantmaking at the Crossroads and have been critical informants for this workbook. Each of these foundations holds an unwavering commitment to ongoing learning; this publication would not have happened without their support and engagement and the financial support of the Arcus Foundation.
When considering how to improve health outcomes for low-income individuals, most people think about providing access to good medical care and keeping the cost of that care as low as possible. What people rarely think about is the connection between good health and quality affordable housing.
Date: Wednesday, June 18
Time: 8:00 a.m. to 4:00 p.m.
Location
The Palace at Somerset Park
333 Davidson Ave, Somerset, NJ
CNJG’s 2025 Conference for the Social Sector—Stronger Together: Philanthropy and Civic Engagement, features recognized thought leaders, national and regional experts, and community leaders for a full day of connection, shared exploration, thoughtful discussion, and side-by-side learning with philanthropic and nonprofit colleagues.
This year's conference will examine how funders and nonprofits can work together to address and increase civic engagement, focusing on several key areas, including advocacy, local media, participatory budgeting, guaranteed income, public-private partnerships, the arts, and youth education through the lens of civic participation.
Civic engagement is about more than voting or elections. As our colleagues at Philanthropy for Active Civic Engagement (PACE) define it:
“Civic engagement is the process of helping people be active participants in building and strengthening their communities, whether defined as a place or a shared identity or interest. It’s a spectrum of ways people can participate in self-governance, from interactions with government to voluntary associations, and everything in between.”
The opportunity for local communities to convene, learn together, and form partnerships can lead to meaningful action and increased public participation. Let’s explore how philanthropy can impact the social sector by buttressing these connections.
CNJG represents over 130 of NJ’s leading philanthropic organizations – foundations, corporations, and donors. Each year, we present a large-format meeting to include nonprofit partners to discuss big picture topics fostering learning and dialogue between funders and nonprofits.
Agenda | |
8:00 - 9:00 am |
Registration/Breakfast/Networking/Resource Marketplace |
9:00 - 10:00 am | |
10:00 - 10:15 am |
Networking & Resource Marketplace |
10:15 - 11:30 am |
Morning Sessions: The Future of Civic Engagement |
11:30 - 11:45 am |
Networking & Resource Marketplace |
11:45 - 1:30 pm | |
1:30 - 1:45 pm |
Networking & Resource Marketplace |
1:45 - 3:00 pm |
Afternoon Sessions: Mobilizing New Jersey |
3:00 - 4:00 pm |
Ice Cream Reception/Networking/Resource Marketplace |
Conference Photos
New Jersey’s philanthropic community mourns the loss of Jeffery Vega, who passed away January 28.
Jeff joined CNJG’s Board in 2016, and during his tenure served as First Vice Chair and Board Chair, and participated on multiple committees, affinity groups, and co-chaired the Trenton Area and Mercer County Funders affinity group. Jeff shaped and cultivated the direction and focus of CNJG through his supportive and proactive leadership. His direction and guidance during the pandemic helped CNJG not only stay the course, but continue to grow and thrive.
“Working with Jeff was a joy and a privilege,” CNJG President and CEO Theresa Jacks said. “Jeff guided us through the pandemic, a leadership transition, a strategic planning process, the approval of equity principles, and CNJG’s first-ever policy agenda with a steady hand, fierce commitment to equity, unwavering dedication to the membership, and the perfect combination of visionary thinking, wisdom, and kindness.”
His CNJG legacy includes the 2023 Strategic Plan, the creation of the Racial Equity Committee, CNJG’s first policy agenda, the New Jersey Principles for Philanthropy, and leading a dynamic and diverse board.
Jeff was the President and CEO of Princeton Area Community Foundation since 2015. Before joining PACF, Jeff was President of New Brunswick Tomorrow.
You can read more at the Princeton Area Community Foundation’s tribute page and announcement of Jeff’s passing.
CNJG’s community foundation services (through the United Philanthropy Forum) breakdown into three categories:
1. a national listserv for CEOs
2. two in-person boot camp trainings
3. discount on the On-Line CF Express Training
National Listserv for Community Foundation CEOs
CNJG’s listserve for Community Foundation CEOs connects to a national listserv for the CEOs of community foundations. This active listserve allows community foundation CEOs to communicate easily via email with community foundation CEOs from across the country, to pose questions, engage in conversations and more. The service is being made available to our community foundations members as a benefit of your membership with CNJG and is operated by the Untied Philanthropy Forum, which is CNJG’s national network.
If you are interested in participating in this national community foundation listserve, please contact Craig Weinrich.
Community Foundation Boot Camps
The United Philanthropy Forum offers two or more Community Foundation Boot Camps a year that are made available to CNJG members at the member rate as a benefit of CNJG membership. The two-day Community Foundation Boot Camp program offers a comprehensive overview of the structure and operations of a community foundation. The program is an ideal in-depth introduction to community foundations for new community foundation staff, community foundation board members, or more experienced community foundation staff looking for a good refresher.
On-Line CF Express Training
The Forum is partnering with Kansas Association of Community Foundations (KACF) to offer a $400 discount on KACF’s On-Line CF Express Training. The online training and certificate program focuses on core essentials over a 15-module series that covers nearly every aspect of community foundation work: from asset development and quality grants programs design to fiduciary and policy matters. Plus, enjoy 24-hour-access to the easy-to-navigate short (5-15 min) modules in any order from the comfort of a home or an office, in private, or as a group training.
Watch the CF Express Training Promo Video and view a sample module (password: mod15) to learn more. To take advantage of the discount, sign-up at https://cfexpresstraining.com and enter discount code: Forum2018. You can also reference the following attachments for more details.
Nonprofit Finance Fund's Annual Survey chronicles the challenges facing the nonprofit sector and calls out some of the targeted investments we can start to agree on as a society to salvage the investment we have collectively made in our social infrastructure. We believe that a coordinated intervention now will not only better prepare us for inevitable future economic crises; it can lead to a happier, healthier community for us all.
CNJG's Storify content from their Signature Events.
Retributing Power by Simplifying and Streamlining Processes
Sisters of St. Joseph Health & Wellness Foundation
When Beth Collins joined the Sisters of St. Joseph Health and Wellness Foundation as the new Executive Director, she knew that the foundation could be doing more to support its nonprofit ecosystem. With a background in direct service, Beth remembered when she was on the other side of the funding relationship – sometimes spending hours writing lengthy application materials or digging up data to meet reporting requirements, all while juggling her never-ending to-do list. By aligning the values of Trust-Based Philanthropy to the virtues and mission of the Sisters of St. Joseph, she has catalyzed a shift toward redistributing power in its community partnerships.
This power shift began when Beth started a conversation about values with the foundation board. By approaching the board with curiosity and bringing the voice of the community into the conversation, she set the tone for trust, openness, and an ongoing dialogue. The Foundation is now working toward fully embodying its values in its practices. The Sisters of St. Joseph have expanded their general operating support portfolio, shifted the bulk of the application process from applicants to the Foundation, replaced written reports with honest conversations, and created more opportunities for the public to provide feedback and engage in candid dialogue with the board. Focusing on only the essential information for applications and reporting has enabled staff to redirect their time and energy to develop wholehearted relationships with community partners. By starting with the why, Beth is leading the Foundation toward a clear vision for the how: “Trust Based Philanthropy is about humility – at Sisters of St. Joseph, we recognize that we are just one piece of the puzzle – and we are encouraging others to think outside of themselves.”
Offering Support Beyond the Check
Liberty Hill Foundation
A community-funded foundation since day 1, Trust Based Philanthropy is at the core of the Liberty Hill Foundation. Centered on social justice campaigns, research, and policy initiatives designed to drive systemic change, Liberty Hill Foundation refers to itself as a "Laboratory for Social Change Philanthropy”. When Julio Marcial stepped into the role of Senior Vice President of Programs, he looked beyond the funding and considered the myriad of ways the foundation can support community partners beyond the check by connecting them to other funders and donors. As a member of several pooled funds in Los Angeles, Liberty Hill Foundation proactively seeks opportunities that will benefit their community partners. The Foundation has introduced many funders in their circle to Trust Based Philanthropy principles – this has sparked several conversations at other foundations serving Los Angeles county, several of which have since shifted their practices. Beyond private and public foundations, Marcial advocates for a push to Trust Based Philanthropy in California state funding agencies.
The Liberty Hill Foundation embraces itself as a fundraiser for its nonprofit partners and its responsibility for the Los Angeles community. The Foundation raises the funds and opens doors for nonprofits and then “steps out of the way,” says Julio. According to Julio, partnerships are the key to maximizing trust and impact in the community: “We can't do this without our partners, peers, and donors. We need to call each other out – and to call each other in.”
Leading with Trust, Transparency, and Responsiveness
Headwaters Foundation
Headwaters Foundation is a health-conversion foundation working side by side with the community to achieve better outcomes towards a healthy and thriving Western Montana. Brenda Solorzano, CEO of Headwaters, has been at the helm of the foundation since its inception in 2017. With over 20 years of experience in traditional philanthropy, Brenda began asking big questions about standard philanthropic practices. Brenda is especially focused on tapping into the collective knowledge and experience of the community to create impactful systems. Early on in her tenure as CEO, Brenda shared her vision for Trust Based Philanthropy with the foundation’s board and they have supported her as she’s stewarded the foundation through its strategic planning process.
Community input and feedback was important to Brenda. With the board’s support, she took this a step further by engaging the community as co-creators and decision-makers. To accomplish this, Brenda invited 600 nonprofit representatives across the state to the table to share their thoughts. Brenda asked each person 2 questions: “If you were in my seat, what do you think the foundation should prioritize?” and “What’s the biggest challenge in your work?” By creating a space for open dialogue, Brenda took the pulse of the real challenges in Western Montana communities.
Soon after her introduction to Western Montana’s nonprofit sector, Brenda called on the community again to help design the foundation’s strategic focus. She hosted a series of public community meetings in each of Montana’s 15 counties. Headwaters facilitated a design-thinking process for members to discuss their challenges and co-create solutions. Two key strategies emerged: upstream systems and social change determinants prioritizing children and Indigenous populations.
Brenda engaged the community as decision-makers as Headwaters explored partner organizations for the foundation’s child thriving portfolio. The community nominated and voted on non-profit partners in a live meeting. This was a new approach and even some staff were nervous about the outcome. Headwaters proudly reports that a few years later, many of the organizations selected have grown to become blossoming collaborations. Grounded in Trust-Based principles since its inception, Headwaters is an exemplar of what it means to Do Good Better. Brenda says, “Trust Based Philanthropy is about starting from a place of trust.”
Co-Creating Goals by Soliciting and Acting on Feedback
T. Rowe Price Foundation
When John Brothers joined T. Rowe Price Foundation as President in 2015, the Foundation’s home in Baltimore was in the midst of social unrest following the tragic murder of Freddie Gray, a 25-year old Black man arrested over his legal possession of a knife and sustained injuries while being transported by the Baltimore Police. The T. Rowe Price Foundation recognized that it was a critical time to pause and listen to the Baltimore community. Within months of joining the Foundation, John Brothers and the Foundation team began an ongoing dialogue within Baltimore – in homes, places of worship, and community spaces. By leaning into the expertise and experience of community partners, John developed the T. Rowe Price’s Theory of Philanthropy, which mirrors principles to those similar to Trust-Based Philanthropy.
T. Rowe Price’s Theory of Philanthropy centers long-term impact by strategic investments in areas identified in partnership by those who live and work within the Baltimore community. The Foundation and community partners co-define a vision for success and community partners are trusted with the agency to make decisions in pursuit of shared goals. T. Rowe Price’s Theory of Philanthropy is considered a distinct model among other large corporate foundations. When asked how John managed to gain board consensus on this novel approach, he characterized the Theory of Philanthropy with a business metaphor: “People don’t buy stocks for an iPhone – they invest in Apple.” The Foundation focuses on supporting nonprofit organizations in a holistic way. By listening to the community early on, John shifted the Foundation’s approach from funding a variety of important, yet disconnected, programs to a co-creating strategic investment of capital and other support on more focused efforts that will have a lasting impact. To learn more please visit troweprice.com/foundation.
Doing Good Better, a partnership of the Council of New Jersey Grantmakers and the New Jersey Center for Nonprofits, is a community of funders and nonprofits taking action against the power imbalances and racial inequities in philanthropy, nonprofits, and government.
Joint Statement from CNJG and the Center for Non-Profits
This statement also appeared on NJ Spotlight.
A conversation between two customers in line at a New Jersey supermarket turned ugly when one man denigrated the other with a racial slur and blamed the fellow shopper for the coronavirus pandemic.
With so much else going on these days, it would be so easy to react to such a seemingly minor incident by saying, oh well, these things happen. Times are tough; tempers are short.
But shrugging our shoulders is not an option. Doing so is complicity in a wrongful acts that too often are repeated, over and over. Our silence merely emboldens those who would tear apart the fabric of our society, whether through hate or ignorance – or the extremely volatile mix of the two.
It’s not difficult to connect the dots between “little” incidents and the systemic racism that leads to tragedies like the killing of George Floyd in Minneapolis. When we ignore or accept any examples of people being demeaned over what they look like or where they (or their ancestors) came from, we only open the door for massive abuses and the wrenching reckoning that follows them.
We mustn’t be cowed by fear of being seen as overly sensitive or labeled “politically correct.” This is about being morally and ethically correct in the face of bias and hatred – and that shouldn’t be too much to ask of Americans, regardless of their political party or ideology.
As state Attorney General Gurbir Grewal said recently, “COVID-19 is no excuse for racism, xenophobia, or hate. Discrimination and harassment in violation of New Jersey law remains illegal even if it occurs against the backdrop of a global pandemic." It’s gratifying to live in a state where the top law enforcement officer speaks out this way.
Unfortunately, it also is a state where reported hate crimes are up in recent years. We can’t tolerate such behavior, whether by police, elected officials or “average people.” There is too much at stake for bias to become the new normal.
As the leaders of the major philanthropic and non-profit membership organizations in New Jersey, representing both the wide range of non-profit groups and the multi-faceted funders of those groups, we feel compelled to speak out against the hateful responses we and our members have witnessed in reaction to the COVID-19 Pandemic.
Our country has seen countless examples of selfless sacrifice and good works over the past weeks, both on individual and institutional levels. We are proud that the members our organizations have been leaders in responding to the needs of our community.
But to our distress, some individuals are using the pandemic to put forward their bias and hatred toward their fellow citizens.
Times of crisis bring to the surface, on the part of some people, the need to scapegoat. Often, this takes the form of lashing out at particular groups, stirred up by inflamed rhetoric or more subtle code words or phrases, having no relationship to facts. In this time, there have been verbal and physical attacks against people of Asian and Pacific Islander background, as there were against Muslims after September 11 and against African-Americans and Latinos in countless other instances. This hatred and these attacks must stop.
The non-profit sector is the backbone of our communities, providing assistance and education to a wide range of people, in good times and especially in challenging times. Many of these services are a lifeline to people of all backgrounds, religions, ethnicities and statuses in life.
Non-profit organizations are the vehicle through which people can work together to selflessly assist others. People around the world view the United States as being unique in the breadth and depth of its charitable and philanthropic work, engaging the talents of all individuals, regardless of their economic or social status.
We call upon all people of good conscience in their good work to be alert for hateful words and actions and – always -- to speak out against them, both as individuals and as organizations.
Our language and our actions do matter.
Everyone, and especially people in positions of public trust or prominence, has the obligation to use our works and our lives to assist all in need and to honor the dignity and potential of all those we meet.
We call on not only our own members, but everyone who serves and volunteers in our sector to join us in this effort to speak out against racism and hatred and to exemplify all the best that we know our country is.
Maria Vizcarrondo
CNJG CEO and President
Linda Czipo
Center for Non-Profits CEO and President
William V. Engel
CNJG Board Chair
Gina M. Plotino
Center for Non-Profits Board Chair