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NJCPN: Leveraging Giving Tuesday: History, Trends, and Optimizing Impact

NJCPN: Leveraging Giving Tuesday: History, Trends, and Optimizing Impact

Wednesday, September 27, 2023 -
9:15am to 10:15am EDT
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This year, GivingTuesday, a global generosity movement, is Tuesday, November 28. While this annual traditional is best known for highlighting charitable organizations’ missions and elevating individual giving, how can corporate philanthropy leverage these types of giving days and partnerships to engage in and promote greater impact? We’ll hear from Woodrow Rosenbaum, Chief Data Officer, GivingTuesday, who will share the history and evolution of this special day, as well as giving trends from a national perspective.

As Chief Data Officer, Rosenbaum has been instrumental in shaping the global generosity movement and has spearheaded ground-breaking research and analysis of individual giving behaviors. He leads the GivingTuesday Data Commons, bringing together a coalition of more than 300 collaborators coordinated through eight working groups as well as data teams in 50 countries to understand the drivers and impacts of generosity to inspire more giving of all types. Woodrow brings expertise in moving markets and transforming audiences from passive participants to active and vocal ambassadors. He is founder and CEO of With Intent, an international consumer marketing agency, a member of the Generosity Commission Research Task Force, serves as board chair for Global Impact Canada, and is a Fellow at the Belfer Center for Science and International Affairs at Harvard Kennedy School.

Following the presentation and Q & A, we’ll have dedicated time for corporate funders to hear from one another, share programs and projects, and learn from one another. We encourage every attendee to participate in this discussion.

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