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Radio & Audio Grantmaking: Reaching New Audiences Through Old Platforms

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Radio & Audio Grantmaking: Reaching New Audiences Through Old Platforms

Publication Date: 
May, 2019
Source(s): 
Media Impact Funders

Both radio and audio are being used in exciting ways to reach new audiences, spark civic engagement and dialogue across diverse communities, examine science and advance disability education, and much more. Radio, in particular, is garnering significant support from philanthropy across a range of programming themes. While perhaps considered a less dynamic media format in recent years, compared to extraordinary growth in web- and mobile-based media grantmaking, funding data tell a different story. Radio receives a significant share of philanthropic funding, particularly when compared to television and film and video.

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