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Moving Beyond the Money: News Coverage that Conveys a Broader Vision of Foundations

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Moving Beyond the Money: News Coverage that Conveys a Broader Vision of Foundations

Publication Date: 
June, 2010
Source(s): 
Philanthropy Awareness Initiative

From the Philanthropy Awareness Initiative, the first case study analyzes a NPR story about the launch of a Ford Foundation project and examines the steps that helped make it more than a transactional news item. In the second case study, one foundation engaged the editorial writers of its state’s leading newspaper to promote informed coverage of philanthropy.  These are part of the Initiative's ongoing work with foundations and philanthropy associations to improve communications and outreach to influential Americans.

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