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Into Focus: The First-Ever Benchmark Report and Guide for Nonprofit Video

Knowledgebase
Publication Date: 
June, 2013
Source(s): 
See3

It is clear to everyone in the nonprofit world that video is a critical communications tool. How nonprofits can effectively use video is less clear – questions of how to produce compelling video, how to measure video’s effectiveness and how to budget for it still loom large. This benchmark report and guide is the first to examine how and what nonprofits are doing with video and what best practices have emerged. 

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