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Discovering the Activation Point

Publication Date: 
December, 2006
Spitfire StrategiesCommunications Leadership Institute
If knowledge alone was enough to inspire action, the world would already be a better place. Real change requires action, and the key to moving people from knowledge to action is persuasion. In the Activation Point, you will find best practices for planning for persuasion, tailored to the unique needs of social change organizations. 
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