Subaru of America, Inc. announced its donation of $100,000 to support those affected by Hurricane Harvey in Texas and Louisiana, through its ongoing support of the American Red Cross. As a platinum member of the American Red Cross Ready 365 Giving Program, Subaru already contributes $100,000 annually to support Red Cross’ proactive response to disaster relief efforts. Due to the extreme severity of Hurricane Harvey, the automaker is matching its annual support with an additional donation to help bring aid to those affected in the Gulf Coast. Subaru will also donate vehicles to the Red Cross at a later date to further assist in recovery efforts.
Furthermore, Subaru of America Foundation has enhanced its existing matching gifts program to establish a way for SOA employees to help support relief and recovery efforts in Texas and Louisiana. Through the program, employee donations to eligible organizations actively responding to Hurricane Harvey will be matched on a $2/$1 basis for this relief effort.