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Panasonic Shows off Philanthropic Efforts during Innovation with a Purpose Day

Panasonic Shows off Philanthropic Efforts during Innovation with a Purpose Day

Wednesday, June 12, 2019

The company may be a technological force to be reckoned with, but Panasonic officials say their philanthropic bells ring nearly as loud.

That was one of the biggest takaways when Panasonic North America held its Innovation with a Purpose Day on Tuesday at their Newark headquarters, according to Alejandra Ceja, executive director of the Panasonic Foundation and Office of Corporate Social Responsibility.

“(Our) No. 1 basic business goal is contribution to society,” she said. “It’s not just a talking point or a marketing hook, it’s embedded in our 100-year history.”

Ceja said the company looks for partners that think outside the box and reach a diverse population of students.

That’s how the company came across Students 2 Science, a decade-old, East Hanover-based nonprofit learning center aimed at inspiring students to pursue careers in STEM fields.

Panasonic has supplied the nonprofit with a $1.5 million investment for its center to, as the company said, provide districtwide access to science, technology, engineering and math education for every student in Newark.

Kit Nugent, vice president of external engagement for Students 2 Science, said it’s a great partnership.

“We are now heralded as a national model in authentic STEM education and urban community development bridging the needs of the public and private sector,” she said. “We see ourselves as a convener.”

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