As we turn the page on 2018 and look to 2019 and beyond, I want to take a moment to reflect on where our Foundation has been, where it’s going, and what we hope to accomplish through our work.
Given that you’re reading this, you already know that we recently launched a new website, which reflects an updated visual identity and brand narrative that aligns to how we see our work. Our original website, which launched in 2014, no longer reflected the breadth of work we support or allowed us to celebrate our grantees in a way that way that lifted up their work and success.
Our goal for the new website was to make it grantee-centric, both through imagery and storytelling. We believe that our impact is best communicated through the organizations and researchers we support, so we designed the website to elevate our partners and the positive outcomes they achieve for children across the U.S. Through the design, we also wanted to humanize our data-centric approach to grantmaking. While we strive to emphasize the importance of data, measurement, and evaluation for impact and learning, we should never forget that data is most powerful when it leads to informed decision-making on behalf of our grantees and their beneficiaries. That is why on the new website, you will find data and numbers combined with stories about who the work is meant to help and serve and what impact we are achieving.
In the process of modernizing our visual identity, which included colors, images, fonts, etc., we also took the opportunity to streamline our brand narrative and logo. Our updated mission statement, which was edited in partnership with our Trustees, became the following: To open doors for every child in the U.S. by measurably enhancing education both inside and outside the classroom.