Subaru of America, Inc. today announced its donation of more than $24 million to national and local charities resulting from the 2019 Subaru Share the Love® Event. When combined with participating Subaru retailer donations, the total climbed to $30.4 million in 2019. Over twelve years, the total donated throughout the life of the campaign is more than $175 million. Starting in 2008, the Subaru Share the Love Event is held from mid-November to the end of the calendar year, during which Subaru donates $250 to the customer's choice of charities for every new Subaru vehicle purchased or leased at 632 participating Subaru retailers nationwide.
“Subaru of America, our retailers and our owners all share a common bond that unites us; we are extremely passionate about making a positive impact in local communities nationwide, and nothing aligns with our brand values more than the annual Subaru Share the Love Event,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “We are immensely proud to work together with our retailers to give back and since 2008, we’re honored to have donated more than $175 million to a host of national and local charities.