Creating Shared Value - What’s Next for Corporate Social Responsibility?
Since it exploded onto the scene with Harvard professor Michael Porter’s 2011 article, Creating Shared Value, a concept defined as "finding business opportunities in addressing social problems”, is being touted as the next important phase of corporate social responsibility. Many companies, across industries, are already engaging in this strategy. But what is it, exactly? And how do you go about Creating Shared Value? What is the role of the CSR practitioner?
This seminar, to be led by CSR consultant Matthew Barnes of ASG Advisors, will define the concept, put it in context within corporate philanthropy and CSR, unpack its critical elements, and offer up case studies to drive discussion and learning.
This session is suitable for strategic philanthropy and CSR practitioners eager to push the envelope with their corporate foundations and move toward even greater alignment with their company’s strategy.
After Matthew’s presentation, we’ll have a round robin discussion on what worked in your CSR department in 2017 and what didn’t. Please feel free to share the challenges and successes you had last year, so we can all learn from each other.
Cost: Free for CNJG Members and Non Member Grantmakers
CNJG thanks Sanofi for originally hosting the in-person meeting.
Shared Value Webinar
Article of Interest
Creating Shared Value